#mydentity Direct Dye Collection are extremely pigmented direct dyes for a powerful result. Creating intense depth with shocking vibrancy and minimal color fade for lasting results. The direct dyes are formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos.
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- Wear suitable gloves to prevent staining.
- Do not mix with Developer. NO DEVELOPER REQUIRED.
- Apply #mydentity @Guy_Tang Direct Dye to clean, dry hair and process for 20 minutes.
- For increased vibrancy and animation, use heat.
- Rinse hair for several minutes and finish with desired shampoo and conditioner.
- For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.
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- Formulated with an Exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair
- Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos
- Hair color fades true to tone
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See individual colors.