Matrix’s Keep Me Vivid Color Preserving Shampoo with optimal color retention properties extends the longevity of brightness in a variety of color treated hair. Keep Me Vivid is a professional haircare system formulated with silk amino acids that lock in vibrant colors and protect from fading in between salon visits. The Keep Me Vivid System includes a Shampoo, Conditioner, Velvetizer and Lamination Spray.

Packaging may vary.

1. Apply to damp hair.
2. Lather.
3. Rinse.
4. Follow with Keep Me Vivid Conditioner.
5. Can be used daily for clean and gentle nourishment.

• Fade fighting technology keeps high maintenance colors vibrant for longer.
• Sulfate free technology maintains bright, vibrant hair colors for an extended period of time.
• Retains vibrant hair color for up to 65 days and for up to 21 washes for long-lasting color and added shine.
• Locks in all hair colors from reds, pastels, blondes and brunettes.
• The products feature a fragrance with notes of vanilla, coconut and cotton candy.

AQUA / WATER/ EAU SODIUM C14-16 OLEFIN SULFONATE COCAMIDE MEA GLYCERIN COCAMIDOPROPYLBETAINE GLYCOL DISTEARATE SODIUM LAUROYLSARCOSINATE HEXYLENE GLYCOL PARFUM/ FRAGRANCE SODIUM HYDROXIDE CITRICACID SODIUM CHLORIDE SODIUM BENZOATE PEG-55 PROPYLENE GLYCOL OLEATE PROPYLENEGLYCOL COCO-BETAINE HYDROXYPROPYLGUAR HYDROXYPROPYLTRIMONIUM CHLORIDE SALICYLIC ACID CARBOMER SODIUM CITRATE POLYQUATERNIUM-7 BENZOIC ACID TETRASODIUMEDTA BENZYL SALICYLATE PEARL POWDER BENZYL ALCOHOL