Keratin Sulfate-Free Shampoo replenishes and protects hair''s natural keratin protein. Adds intense hydrating that restores softness and shine. Dramatically improves elasticity and prevents future breakage.

Use Keratin Shampoo to cleanse hair of all impurities and build-up from the hair and scalp by massaging into the hair from root to ends. Educate/inform the guest, the lower lather is due to lack of sulfates which help to protect color investment

-Low sulfate protects color fading due to frequent cleansing
-Rebuilds keratin bonds in damaged hair
-Dramatically improves elasticity and prevents against future breakage

WATER/AQUA/EAU, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, PROPYLENE GLYCOL, COCAMIDE MEA, GLYCOL DISTEARATE, HYDROLYZED KERATIN, HYDROLYZED SOY PROTEIN, PAN- THENOL, GLYCERIN, POLYQUATERNIUM-10, POLYQUATERNIUM-7, CITRIC ACID, PEG-4 LAURATE, SILICONE QUATERNIUM-16, AMODIMETHICONE, UNDECETH-11, BU- TYLOCTANOL, UNDECETH-5, C11-15 PARETH- 7, LAURETH-9, TETRASODIUM EDTA, IODOPROPYNYL BUTYLCARBAMATE, TRIDE- CETH-12, DMDM HYDANTOIN, SODIUM HY- DROXIDE, FRAGRANCE/PARFUM