NEW #mydentity Vibrant Pastel Direct Dye shade, Heartbreaker, is an extremely pigmented direct dye for a powerful result. Creating intense depth with shocking vibrancy and minimal color fade for lasting results. The direct dyes are formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos.
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- Wear suitable gloves to prevent staining.
- Do not mix with Developer. NO DEVELOPER REQUIRED.
- Apply #mydentity @Guy_Tang Direct Dye to clean, dry hair and process for 20 minutes.
- For increased vibrancy and animation, use heat.
- Rinse hair for several minutes and finish with desired shampoo and conditioner.
- For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.
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- Formulated with an Exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair
- Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos
- Hair color fades true to tone
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AQUA/WATER/EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, CETYL ALCOHOL, TEARYL ALCOHOL, CETEARETH-20, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, KERATIN AMINO ACIDS, RAPESEEDAMIDOPROPYL ETHYLDIMONIUM ETHOSULFATE, GLYCERIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM LANETH-40 MALEATE/STYRENE SULFONATE COPOLYMER, PARFUM/FRAGRANCE, DIPROPYLENE GLYCOL, DIOLEYL PHOSPHATE, OLETH-5 PHOSPHATE, QUATERNIUM-96, THYLHEXYLGLYCERIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PROPANEDIOL, CITRIC ACID, BASIC YELLOW 57 (CI 12719), HC BLUE NO. 16, DIMETHICONE, LINALOOL, HEXYL CINNAMAL, GLYCERYL STEARATE, BUTYLENE GLYCOL, BASIC RED 51, BASIC VIOLET 2 (CI 42520), BASIC RED 76 (CI 12245), POTASSIUM SORBATE, BASIC YELLOW 87, CETRIMONIUM CHLORIDE, CELLULOSE GUM, POLYSORBATE 60, HYDROCHLORIC ACID, BENZOIC ACID, SILICA SILYLATE, SORBITAN LAURATE, ALOE BARBADENSIS EXTRACT, SODIUM BENZOATE