Goldwell Elumenation Collection showcases our trend focus and color competency by introducing a new collection of techniques that utilize new metallic shades and a new @Pure Pigments additive.
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- @Elumenated Metallics blend the best of both worlds beautiful, metabolized color with depth and coverage to be able to showcase on permanent and Demi-permanent hair color clients.
- A total of 3 shades, available in Topchic and Colorance, cans and tubes.
- @Pure Pigments Cool Violet Key Elements: Cool down every look with a smoky hue.
- A cool shade which counteracts warmth while also adding a cool violet hue with a smoky/grey undertone.
- Refocus the momentum of the @Pure Pigments launch with new techniques and application opportunities.
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