What is it?

Packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair. ​

Teamwork makes the dream work! View Normcore Signature Shampoo’s sidekick, Normore Signature Conditioner, and see how this magic duo works to leave hair clean and silky smooth.

How will amika Normcore Shampoo improve your clients hair?

As a salon owner, you understand the importance of providing quality hair care products for all your clients. We're thrilled to add amika Normcore Signature Shampoo to your line-up.

The Normcore Signature Shampoo, like other amika hair products, has high-quality ingredients and provides great results. This mild shampoo cleanses all hair types without stripping the natural oils. The first featured ingredient in this amika shampoo product is coconut acid which provides a rich lather that cleans and refreshes hair. The second featured ingredient, sea buckthorn fruit, nourishes and strengthens hair. Sea buckthorn fruit also helps to protect the hair from damage caused by environmental stressors, such as pollution and UV rays.

amika Normcore Signature Shampoo is versatile. This shampoo works on fine, thick, wavy, and straight hair. Your clients will swoon over how it makes their hair healthy and brilliant. amika hair care products are designed to meet the hair needs and concerns of every client, no matter their hair type.

1. Massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. Rinse.
2. Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.
3. For best results, follow with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately).
4. Use as part of your wash care routine.

• It’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair..
• Leaves hair 7x more conditioned*.
• Coconut acid: provides excellent lathering and conditioning.
• 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

*Clinically proven when using shampoo + conditioner together as a system.
**Based on a consumer at-home test of 51 participants.

How will amika Normcore Signature Shampoo benefit you in your salon?

• Enhance salon's reputation and credibility by offering a well-known and respected hair care brand.
• Promote healthy, vibrant hair for clients with the shampoo's gentle formula, leading to higher client satisfaction and retention rates.
• Attract new clients and increase revenue growth by offering high-quality hair care such as this versatile shampoo, that meet the needs of diverse clienteles’ hair types.

water/eau/aqua, sodium cocoyl isethionate, cocamidopropylamine oxide, cocamidopropyl hydroxysultaine, glycol distearate, coconut acid, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, glycerin, sodium isethionate, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, hexylene glycol, citric acid, sodium chloride, polyquaternium-7, cocamidopropyl betaine, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

What else you need to know:

• Coconut Acid - Helps to provide excellent lathering and conditioning.
• Sea Buckthorn - One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. Also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.