This gentle shampoo is clinically proven to strengthen damaged strands caused by everyday stressors, heat, and chemical treatments. It's packed with bond fortifying technology, plant butters, and vegan proteins to strengthen and bring dry, damaged hair back from its breaking point.
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- Massage shampoo through wet hair and rinse.
- For best results, follow with the kure strength repair conditioner, then the kure multi-task repair treatment.
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- For 55% less breakage*and 2x stronger* hair after one use.
- Clinically proven to be safe for color-treated hair.**
- Key Ingredients:
- Bond fortifying technology: helps target and strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments and more.
- Plant butters: vitamin-rich mango butter, borage oil + shea butter.
- Vegan proteins: derived from quinoa and provide keratin-like benefits.
- Sea buckthorn: known as one of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp and skin while restoring lipids in the hair to help increase shine, manageability, softness and strength.
*After one use, when used as a system.
**Clinically tested when shampoo and conditioner are used as a system. -
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene