Something about Empire’s artwork hit Danger Jones all differently the first time they saw it. It was weird and cool and made everyone question, “what’s he trying to say with this?” The brand wondered what the trees meant to him, or if the neck piece was an adornment or a restraint, and if she was regal or magical. They asked none of our questions though, and in the end, it was up to the audience to decide on their own.

For all hair types. Deeper tones last up to 45 washes, lighter tones up to 25.

• Acidic pH and Citric Acid help smooth hair cuticles and increase shine and condition.
• Contains Rice Protein which helps add shine, strength and condition to hair.
• Contains Glycerin which is known to help prevent hair breakage and add moisture.
• Contains Propanediol which is certified 100% biobased glycol alternative to increase hydration.

1. Start with clean, dry hair. Color are most vibrant when hair is pre-lightened.
2. Apply desired color(s) in ¼ - ½ inch sections making sure to completely saturate from roots to ends.
3. Process at room temperature for 35 minutes. No heat.
4. Rinse thoroughly with cool water and high pressure. Do not shampoo. Condition ends if needed.
5. Dry and style as desired.

• Long lasting vibrancy.
• Beautiful fade.
• Fast smooth application.
• Conditioning & detangling formula.
• Intermixable & customizable.
• Smooth, workable viscosity for next-level blending and saturation while using less product.
• Vegan formula & no animal testing.
• Gluten, ammonia & paraben free.
• MEA free.
• PPD free.
• Includes Rice Protein, which adds natural shine, helps to bind moisture, and can increase flexibility and strength of hair.
• Acidic pH and Citric Acid help smooth hair cuticles and increase shine and condition.
• Contains Glycerin which is known to help prevent hair breakage and add moisture.
• Contains Propanediol which is certified 100% biobased glycol alternative to increase hydration.

WATER/AQUA/EAU, CETYL ALCOHOL, GLYCERIN, STEARALKONIUM CHLORIDE, GLYCERYL STEARATE, PROPANEDIOL, PEG-100 STEARATE, GUAR HYDROXYPROPYL TRIMONIUM CHLORIDE, CETEARYL ALCOHOL, STEARYL ALCOHOL, METHYLPROPANEDIOL, CETEARETH-20, FRAGRANCE/PARFUM, HYDROLYZED RICE PROTEIN, CAPRYLYL GLYCOL, CITRIC ACID, QUATERNIUM-75, POLYQUATERNIUM-80, TETRASODIUM GLUTAMATE DIACETATE, DIDECYLDIMONIUM CHLORIDE, BENZYL ALCOHOL, SODIUM CHLORIDE, POTASSIUM SORBATE, SODIUM BENZOATE, HEXYL CINNAMAL, BASIC ORANGE 31, BASIC RED 51, BASIC VIOLET 2/CI 42520, BASIC YELLOW 87, HC BLUE NO.15