NEW #mydentity Vibrant Pastel Direct Dye shade, LoverBoy, is an extremely pigmented direct dye for a powerful result. Creating intense depth with shocking vibrancy and minimal color fade for lasting results. The direct dyes are formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos.
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- Wear suitable gloves to prevent staining.
- Do not mix with Developer. NO DEVELOPER REQUIRED.
- Apply #mydentity @Guy_Tang Direct Dye to clean, dry hair and process for 20 minutes.
- For increased vibrancy and animation, use heat.
- Rinse hair for several minutes and finish with desired shampoo and conditioner.
- For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.
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- Formulated with an Exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair
- Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos
- Hair color fades true to tone
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AQUA/WATER/EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, CETYL ALCOHOL, STEARYL ALCOHOL, CETEARETH-20, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, KERATIN AMINO ACIDS, RAPESEEDAMIDOPROPYL ETHYLDIMONIUM ETHOSULFATE, GLYCERIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM LANETH-40 MALEATE/STYRENE SULFONATE COPOLYMER, PARFUM/FRAGRANCE, DIPROPYLENE GLYCOL, DIOLEYL PHOSPHATE, OLETH-5 PHOSPHATE, QUATERNIUM-96, ETHYLHEXYLGLYCERIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PROPANEDIOL, CITRIC ACID, BASIC YELLOW 57 (CI 12719), BASIC RED 76 (CI 12245), DIMETHICONE, LINALOOL, HEXYL CINNAMAL, GLYCERYL STEARATE, BUTYLENE GLYCOL, HC BLUE NO. 16, POTASSIUM SORBATE, BASIC RED 51, CETRIMONIUM CHLORIDE, CELLULOSE GUM, POLYSORBATE 60, BASIC YELLOW 87, HYDROCHLORIC ACID, BENZOIC ACID, SILICA SILYLATE, SORBITAN LAURATE, ALOE BARBADENSIS EXTRACT, SODIUM BENZOATE