Goldwell Elumenation Collection showcases our trend focus and color competency by introducing a new collection of techniques that utilize new metallic shades and a new @Pure Pigments additive.

-@Elumenated Metallics blend the best of both worlds -beautiful, metabolized color with depth and coverage to be able to showcase on permanent and Demi-permanent hair color clients.
-A total of 3 shades, available in Topchic and Colorance, cans and tubes
8CA@PB -Cool Bronze Elumenated Parl Beige Cool Blondes segment
7AK@Pk -Cool Copper Elumenated Pink Cool Browns segment
6VV@Pk -Steel Violet Elumenated Pink Cool Reds segment
-@Pure Pigments Cool Violet Key Elements:
-Cool down every look with a smoky hue
-A cool shade which counteracts warmth while also adding a cool violet hue with a smoky/grey undertone
-Refocus the momentum of the @Pure Pigments launch with new techniques and application opportunities